Friends’ posts, pictures of funny cats, viral videos and now libraries are on Facebook.
Phoenix Public Library updates its page with posts about upcoming events at the library but also is a constant update of pop culture and updates with what is going on now. My favorite posts are the old pictures like one posted on the day king tut was found in 1922. Don’t let King Tut Day go by another year with out proper celebration.
Scottsdale Public Library always seems to have something going on and they always have a Facebook post to remind people about all their events.
My favorite posts are from Tempe Public Library’s Tuesday Trivia . Each Tuesday they post a question and people can reply to the post if they think they know the answer. I have yet to get a question right because they are usually very obscure but also fascinating.
Mesa Public Library focuses more on what is going on close to home. They post pictures of their library events, their librarians and people enjoying the library.
It was so cute looking at the kids in costume dressed up for Halloween visiting the library. And the librarians can put together a good Halloween costume as well.
Mesa’s Facebook page started as a page for teens in 2010 but became a page for the whole library in June.
Kate Griffin is a Librarian III at Mesa Public Library and leads their team of Virtual Community Specialists which also includes Shari Durst and Sara Lipich
Durst and Lipich said in an email interview, “Our goal is to raise awareness of the library and its offerings, as well as show our patrons that we’re a friendly, authentic place.”
Durst and Lipich said they know that their customers are online, so they need to be where their customers are. Not just to advertise but also to keep up with their interests.
“We want to be a part of the online conversation. We want patrons to be able to tweet at us or ask us questions on Facebook,”Durst and Lipch said.
Chandler Public Library is great at featuring new books and their librarian’s favorites.
Rosanna Johnson, Chandler Public Library’s Marketing Assistant said in a email interview they have been on facebook since the summer of 2011.
“We want to connect with [customers that] may not actually step foot into any of our four locations. They may download e-books and magazines, or if they place a hold on a book, they don’t go past the pick-up area at the front door,” Johnson said.
Most libraries are relatively new to social media. Johnson said they have regular followers who interact on different social media platforms but they continually get new followers too.
“In January we set a goal of getting 2013 followers on Facebook this year, and met that goal in July. Currently we have 2243 followers,” Johnson said.
Among Valley libraries, Phoenix has the largest amount of followers and Mesa has the fewest. They all post rather regularly but not to the point where the posting is so constant that it is overwhelming and a little annoying.